Almost Reckless Book

Almost Reckless

A Creative and Pragmatic 
Approach to Taking Risks

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for the Best Bonus Ever

I started Tibi nearly 30 years ago. But it wasn’t until recently that I fell in love with what I was doing. I’d coined the term “Creative Pragmatist” to describe the mindset of our customer and to help sharpen our design focus. And that was good, sure. But then the “CP” framework turned into a better way to run my business and my life.

There are two things many of us agree on: the algorithm feeds us crap, and following old industry frameworks is often nonsensical. But even when your gut is telling you something entirely different, you can get lulled into following others lockstep.

Almost Reckless lays out a framework to help you live according to your own principles—while always remaining grounded in reality. I share how I learned to define my principles and build my own measuring stick for success. I hope this book empowers you to follow your own gut and live the life that’s best. For you.

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Amy Smilovic
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Early Praise For

Almost Reckless

“Almost Reckless isn’t just a book, it’s a permission slip. It’s about the courage it takes to step off the algorithm’s path, the clarity that comes from defining your own principles, and the joy of building something that is unmistakably yours.”
Will Guidara Restaurateur & Author of
Unreasonable Hospitality
“Amy’s book is the ultimate playbook on how to trust your gut; be true to yourself; make your own rules and most importantly, always be someone who turns roadblocks into opportunities. It’s called being an entrepreneur… and Amy is one of the best in the business.”
Bobbi Brown Makeup Artist & Founder,
Jones Road Beauty
“People will call you reckless when your courage outgrows their imagination, but real progress and success has always belonged to those willing to step outside the box. Almost Reckless is an essential read for anyone who aspires to do big things in life.”
Wendy Finerman Oscar Winning Producer
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About the Book

Amy Smilovic’s cult fashion brand, Tibi, was a thriving $70 million business when she realized she was working toward someone else’s idea of success. So she threw out the rulebook of how things should be done and went with her gut instead.

Today Tibi is more successful than ever, and all on Smilovic’s groundbreaking entrepreneurial terms.

In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it.



With humor and practicality she coaches you in how to determine what success means to you, including:

  • why you don’t have to listen to the data guys
  • why you should be a Creative Pragmatist
  • why sticking to your principles isn’t incompatible with success
  • why work/life balance is bullshit

Almost Reckless is the essential blueprint for entrepreneurs, leaders, creatives, and anyone who wants a working life that feels aligned with who they truly are.

Pre-Order Here.
Amy Smilovic

Author

Amy Smilovic

Amy Smilovic is the founder and creative director of Tibi. She launched the brand with $15,000 and no formal fashion training in 1997 and today helms a company that is vastly different than the one she, or anyone in her industry, could have envisioned. She is the author of The Creative Pragmatist, a wife and mother of two sons, and describes herself as feeling content. Very content.

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