More From Amy
In addition to her printed work, Amy has published a range of other works.
Books
Almost Reckless
A Creative and Pragmatic Approach to Taking Risks
Amy Smilovic’s cult fashion brand, Tibi, was a thriving $70 million business when she realized she was working toward someone else’s idea of success. So she threw out the rulebook of how things should be done and went with her gut instead.
Today Tibi is more successful than ever, and all on Smilovic’s groundbreaking entrepreneurial terms.
In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it.

The Creative Pragmatist
2nd Edition
The Creative Pragmatist, 2nd Edition, offers a refreshed take on the original groundbreaking guide. With all-new illustrations and updated visuals, Amy reimagines the principles she developed to help individuals understand and articulate their personal style. Since the inception of the original book, we’ve engaged with countless individuals to answer their questions and bring these principles to life. Drawing from these experiences, Amy has expanded her concepts, addressing common questions and challenges. This edition delves deeper into the intersection of modernity and functionality, providing practical tools to ideate, refine, and express a personal style that reflects your true self. Whether you’re a seasoned Creative Pragmatist or just beginning your journey, this guide empowers you to confidently shape a style narrative that’s authentically yours.

Substack
The Rough Draft
Tibi founder and Creative Director amy smilovic shares her unfiltered thoughts.
Almost Reckless
A Creative and Pragmatic Approach to Taking Risks by Amy Smilovic.







