More From Amy

In addition to her printed work, Amy has published a range of other works.

Books

Almost Reckless

A Creative and Pragmatic Approach to Taking Risks

Amy Smilovic’s cult fashion brand, Tibi, was a thriving $70 million business when she realized she was working toward someone else’s idea of success. So she threw out the rulebook of how things should be done and went with her gut instead.



Today Tibi is more successful than ever, and all on Smilovic’s groundbreaking entrepreneurial terms. 


In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it.

Almost Reckless book

The Creative Pragmatist

2nd Edition

The Creative Pragmatist, 2nd Edition, offers a refreshed take on the original groundbreaking guide. With all-new illustrations and updated visuals, Amy reimagines the principles she developed to help individuals understand and articulate their personal style. Since the inception of the original book, we’ve engaged with countless individuals to answer their questions and bring these principles to life. Drawing from these experiences, Amy has expanded her concepts, addressing common questions and challenges. This edition delves deeper into the intersection of modernity and functionality, providing practical tools to ideate, refine, and express a personal style that reflects your true self. Whether you’re a seasoned Creative Pragmatist or just beginning your journey, this guide empowers you to confidently shape a style narrative that’s authentically yours.

The Creative Pragmatist book

Substack

The Rough Draft

Tibi founder and Creative Director amy smilovic shares her unfiltered thoughts.

Path to either great success or failure

Did you fail or succeed?

Often It’s hard to tell the difference. Let me explain.

Written checklist notes

In February 2017, 
I started a book.

About business and style. I had lost it in my docs, until today.

Drawn diagram showing a figurative sweet spot in the middle

Looking for balance in all 
the wrong places.

But found here in “la dolce vita.” 
Tho hardly in how you may expect. 
I explain here.

Drawing showing business strategy

In Praise of Actual Intelligence

Small business Sunday: A little pep talk here for those who need it.

Almost Reckless

A Creative and Pragmatic Approach to Taking Risks by Amy Smilovic.

Drawing showing numbered clothing items

Shattering the Mentor Myth

It’s a thing, it just isn’t a person. 
Let me explain.

Drawing showing figurative path to success

Do You Know When to Stop?

#5 of Top 10 Reasons why I wrote 
Almost Reckless

Book cover for Almost Reckless by Amy Smilovic

A Bifurcated Closet Sucks, But a Bifurcated Life is Worse. I’ll Explain Further, Ok?

#4 of Top 10 Reasons why I wrote 
Almost Reckless

Book cover for Unreasonable Hospitality by Will Guidara

My Words Told Through Someone Else’s Words.

Small business Sunday: A little pep talk here for those who need it.

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